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Coolblue is more than just an e-commerce company. We build all-in-one solutions for our customers through our leading customer journeys and supporting infrastructure. We do this in the Netherlands, Belgium, and Germany, both online and in our 20 physical stores.
In order to truly make a difference for our customers and stand out in our market, we offer customer-centric product journeys instead of only competing on picture, price, and button. We develop product journeys from start to finish that make the customer happy. In every step of these product journeys, we want to exceed the customer’s expectations and maximize the service we can offer. To achieve this, we have built our own infrastructure in the Netherlands, Belgium, and Germany, which consists of, among others, our own delivery network, installation services, bike network, and stores.
Per product type, we select the elements of our infrastructure that support the underlying needs of the customers and implement them in the product journey. The result is the most customer-centric product journey, in which we can add value and reduce costs in every step.